Loyal listeners of De'Jaya Radio 88.8 FM (De'Jayanese) consists of school-age teenagers to adults, with the majority of productive age in middle-class potential ranging from students, college, young professionals and young entrepreneurs with profile:
Age:
15 – 25 y.o. (40%)
25 – 40 y.o. (60%)
Gender:
Male (55%)
Female (45%)
Education Level:
4% Elementary
10% Junior High School
45% Senior High School
25% Academic
15% University
1% No Education
Occupation:
35% Student
25% College
15% Entrepreneur
15% Professional
10% Others
Social Economic Status:
15% SES A
55% SES B
25% SES C
5% SES D
Behaviour:
Music Lovers
Creative
Sporty
Casual
Smart
Innovative
Broadcast Format:
60% Entertain
10% Education
20% News
5% Public Services
5% Religion
